With the newest release of GRAFFLEX x Medicom Toy's BE@RBRICK dropping today, we take a deeper look at Medicom Toy's relationship with visual imagery and the artists behind the collaborations.

GRAFFLEX x MEDICOM TOY - BE@RBRICK

GRAFFLEX is a South Korean artist that has created his own style of bold-cartoons, focusing on vibrant and playful visual imagery. A lot of his references and materials are based on street culture, representing the up-coming Korean art scene. GRAFFLEX has done many collaborations with a variety of brands, including Nike, Jordan, Converse and now Medicom Toy. His style is representative of his childhood memories, using obvious cartoon and animation influences, he reconstructs these ideas and turns them into various eye-catching figures and objects.

H. R. GIGER x MEDICOM TOY - BE@RBRICK

H.R. Giger was a Swiss-born artist, whose work has been defined as some of the most nightmarish pieces to have ever graced human eyes. He is best known for his book the Necronomicon, and Ridley Scott's 1979 film Alien. He was responsible for depicting one of the most iconic monsters to have appeared in film, the Xenomorph in the Alien film franchise. But extending beyond this, the painter has expanded his visual illustrations through the scope of fear-inducing art pieces.

Born in 1940, he has seen the images of World War 2, and came of age during the Cold War - reacting to these scenarios by transforming these fears into visual illustrations to manage them. The H.R. GIGER BE@RBRICK's visual imagery was derived from the artists obsession with the human form and its connection with machines - the BE@RBRICK is covered, head to toe, in mini discs, pistons, nails, spikes and chains - which showed Giger's representation of how passionless, mechanical, and impersonal humans can be.

ANDY WARHOL x MEDICOM TOY - MUHAMMAD ALI BE@RBRICK 

A stark contrast from H. R. Giger's work, Andy Warhol's Muhammad Ali, was a part of his 1977 'Athletes' series, featuring the likes of Kareem Abdul-Jabbar, Pele, and O.J Simpson. Taken by Andy Warhol, Muhammad Ali's photograph was used as a silk screen for his prints, the four images chosen feature his combative stances with a dead-lock stare, as alert as ever. With his raised fists highlighted as being symbolic to not only Ali's stardom, but as the tools of his trade that identifies Ali in pop-culture.

ANDY WARHOL x MEDICOM TOY - BRILLO BE@RBRICK 

Andy Warhol's Brillo Boxes are some of the late artists most prominent pieces, really displaying his style, creating works of arts that take inspiration from everyday objects, such as the tomato soup cans from Campbell and Heinz ketchup. This plays on the idea of consumerism, which is heavily embedded into American culture - raising such questions as to what effect products like the Brillo Boxes have on everyone.

All of the BE@RBRICK are available at JUICE Causeway Bay, K11 Musea and online at JUICESTORE.COM!