Discover the CLOT x LỰU ĐẠN collection, where old-school street legend meets punk rock gangster in a new vision for contemporary Asian fashion.

Meaning “dangerous man” in Vietnamese, LỰU ĐẠN is a menswear label that champions alternative portrayals of Asian identity. Founded in 2021 Hung La, a first-generation Vietnamese immigrant based in London, the label reflects the designer’s autobiographical approach to storytelling via fashion.

Last year, CLOT x LỰU ĐẠN debuted at CLOT’s Spring Summer 2024 Fashion Show in Shanghai. The collaboration unfolded after CLOT Founder and Creative Director Edison Chen met Hung La on a studio visit in London, resulting in an incendiary meeting of the minds between the veteran and the rising talent.

CLOT x LỰU ĐẠN reimagines streetwear basics with the punk edge of Hung La’s “dangerous man”, with iconography that pays homage to CLOT’s star status as an early groundbreaker in Asian streetwear. The capsule evokes the dark world of gangsters in old Hong Kong: a lasered snake graphic slithers on the sleeves and jean legs of the Oversized Washed Denim ensemble, while the Faux Leather Oversized Tailored jacket exudes quiet dominance with its sleekly relaxed silhouette.

The CLOT x LỰU ĐẠN collection was photographed in the spaces and alleys of London’s Chinatown. Following the exploits of the LỰU ĐẠN man as he loiters amidst the bustle, forming mob ties and conducting business, the campaign imagines the streets as a breeding ground for the past, the present, and the future to grow together.

“Streetwear is on its own hero's journey,” said Hung La. “More than ever, it’s become a bridge between communities, between aspirations and realities. Through this capsule, it also serves as a bridge between East and West, creating an ever-evolving Asian identity.”

The CLOT X LỰU ĐẠN collection is available at select JUICE locations worldwide and online from May 27, 2024. Follow @CLOT and @JUICESTORE social media channels for instant updates.

JUICE CAUSEWAY BAY
JUICE CENTRAL
JUICE K11 MUSEA
JUICE SHANGHAI
JUICE GUANGZHOU
JUICE TAIPEI
JUICE ONLINE WECHAT MINI PROGRAM
JUICESTORE.TW
JUICESTORE.COM