Long-standing luxury-house Longchamp and contemporary fashion label Emotionally Unavailable came together for its first-ever collaboration, "Been a Champ a Long Time." Launched earlier this month at JUICE Shanghai, the exclusive collection will now be available at other JUICE locations worldwide.

Featuring the must-have release of the Le Pliage Collections, which remixes some of the brand's most timeless bag classics, the collection also features apparel such as hoodies, T-shirts and various other boxing-inspired pieces. The collection will be available at select JUICE locations, dropping at JUICE Hong Kong , Taiwan, Los Angeles, and worldwide at JUICESTORE.com on April 27.

Take a look at the campaign videos below providing an in-depth look behind the phrase "Been a Champ a Long Time". #BeaChamp #LongchampXEU

HK: JUICE CAUSEWAY BAY, JUICE K11 MUSEA

SHANGHAI: JUICE SHANGHAI

TW: JUICE TAIPEI, WWW.JUICESTORE.TW

USA: JUICE LA, JUICESTOREUSA.COM

WORLDWIDE: JUICESTORE.COM

 "Been a Champ a Long Time" - Evan

"Been a Champ a Long Time" - Jade