From hosting blockbuster music festivals to collaborating with Nike on the iconic Air Force 1, Naotaka Konno, the founder of MAGIC STICK, has done it all, and he has always done things his way.

Founded in 2009, MAGIC STICK has been creating quality apparel in limited quantities for over a decade. Deeply rooted in music and heavily inspired by the brand's experience in entertainment, each collection is clean but fluid, with purposeful sensibilities referencing various motifs that represented particular cultural eras.

From capsules inspired by Star Wars and Blade Runner to parodying Goyard-patterns on accessories, MAGIC STICK is speaking to those who listen, and no one else. For Spring/Summer 2020, we see a bold release from the brand with a full lineup of tech-wear inspired garments completed with a soft touch of pastels and florals. Selected pieces are now available at JUICE K11 Musea and online.

Photos by: MAGIC STICK, RARE, STAMP