ADIDAS ORIGINALS BY EDISON CHEN FIRST GLOBAL COLLABORATION DROP: CLOT SUPERSTAR

ADIDAS ORIGINALS BY EDISON CHEN FIRST GLOBAL COLLABORATION DROP: CLOT SUPERSTAR

Following their inaugural partnership debut during Shanghai Fashion Week, adidas Originals and Edison Chen announce their first global footwear drop, the CLOT Superstar by Edison Chen. adidas Originals by Edison Chen is here to bridge the legacies of two iconic figures. This shoe signifies the beginning of a new era that will redefine creative innovation and cultural exchange.

As seen during Shanghai Fashion Week, Chen uses his inventive vision and creative excellence to give us the CLOT Superstar by Edison Chen. As a fresh take on the classic adidas Originals silhouette, adidas and Edison Chen encourage us to be ourselves, effortlessly and authentically. From a collection that mirrors Chen’s artistic journey, CLOT Superstar by Edison Chen is the first step in bridging Eastern and Western cultures together. A spontaneous and effortless vibe is carried from the product throughout the entire campaign.

This debut from adidas Originals and Edison Chen carries the essence of classic suiting with its refined details and tailoring. The distinctive shell toe has been reimagined with finely crafted hand-stitched ridges in premium leather. Updated details continue throughout the midsole and outsole, which feature a unique ripple, visible EVA wedge, and a beautiful leather welt. Refined not only in construction but color as well, the CLOT Superstar by Edison Chen is available in White with black contrast stitching and logo detail.
Along with the global drop, adidas Originals and Edison Chen are releasing a corresponding campaign. The campaign welcomes all to step into the House of Edison Chen, where elegance is effortless, heritage is honored, connection is key, and trying something new is a part of the thrill. Just as Edison evolves from streetwear icon to cultural catalyst, the film begins in the streets and transitions into a speakeasy lounge where the campaign’s protagonists - Jung Woo, Chris Severn, Joyce Wrice, Brent Faiyez, and DPR Ian - serve as hosts, inviting the guest on an unforgettable night of adventure. Guiding the viewer through each room from a first-person point-of-view, the person is revealed to be none other than Edison himself, who has assembled this zeitgeist of personalities - unique in background yet culturally aligned - under one roof.

On your cultural journey across the globe, the CLOT Superstar by Edison Chen is the go-to for those who dare to be original.

The CLOT Superstar by Edison will be available first-come, first served at select JUICE retail locations and online at juicestore.com from February 23, 2024.

The CLOT Superstar by Edison will be available via. raffle on February 21 from 10AM HKT to 4PM HKT through JUICE ONLINE WeChat Mini Program for residents in Shanghai and for delivery across Mainland China region and pick-up at JUICE Shanghai on February 23.

For more information, please follow @CLOT and @JUICESTORE social media channels and respective JUICE regional social media accounts. 

Price Information

CLOT SUPERSTAR BY EDISON CHEN

1,299 HKD / 1,299 RMB / 4,890 NTD / 200 USD

Selling Doors

JUICE CAUSEWAY BAY /  JUICE K11 MUSEA / JUICE CENTRAL / JUICE SHANGHAI (JULU ROAD) / JUICE GUANGZHOU / JUICE TAIPEI / JUICE TAICHUNG / JUICE LOS ANGELES

WWW.JUICESTORE.COM
JUICE ONLINE WECHAT MINI PROGRAM