P.A.M., an acronym for Perks and Mini, is an Australian-based streetwear brand known for its graphic designs and its multidisciplinary art and design approach with collaborations. Founded in 2000 by Misha Hollenbach and Shauna Toohey, the brand has since transcended both international borders and disciplines by partnering with a ton of notable names around the world. From brands such as Suicoke, Facetasm, adidas, Nike, Disney and Vans to artists including Mike Kelley. Barry McGee, Albert Oehlen, P.A.M. has also linked up with musicians like EYE Yamantaka and Thomas Bullock.

Believing in a “perfect world of goodness, excitement, freedom, fun, stupid times, strange tastes and strange visions,” the brand is known for bold graphic designs. This season. P.A.M. releases its “FROGLIFE” collection that “alludes to human/amphibian interconnectivity and morphosis.” Featuring a print created by Peter Sutherland, notable pieces include graphic and text-embroidered jackets that also feature Velcro patches. In this editorial, we take P.A.M.’s otherworldly designs to Hong Kong’s most fun place - Ocean Park. Shot by Laurent Segretier and modelled by Jerry Haha, there’s an interesting and almost eerie juxtaposition between the designs and the park...

Click here to read our latest interview with P.A.M.

"perfect world of goodness, excitement, freedom, fun, stupid times, strange tastes and strange visions"

Photgrapher / Laurent Segretier
Model / Jerry Haha
Words / Helena Yeung