The Experimental Ideas and Aesthetics Behind American Luxury Brand Advisory Board Crystals!
Priding themselves on their ideas and experimentations, the brand has sought to explore dimensions in intellectuals within the creative art industry that has interested them, collaborating, an example being world-renowned authoritative figure in the art-world Jonas Wood. Introducing the the Los Angeles-based undefined luxury label, Advisory Board Crystals, founded by power-duo and couple Remington Guest and Heather Haber in 2015.
The brand specialise in experimental concepts conducted through though the use of its detail-heavy hoodies and t-shirts, adorned with a psychedelic print/dye style of Advisory Board Crystals' own creation, as well as brand-specific typography ladened around the silhouettes. The brand's unique dyeing technique is undisclosed, said to be crafted through the use of crystals, creating one of the most abstract anti-tie-dye, dye patterns in existence.
Advisory Board Crystals address and shares their knowledge on topics of self-betterment, filtering ideas of wellness into the brand through either its use of graphics, typography, colors, collaborations, even crystals. Opening the mind of the public to different possibilities, including the ideas of crystals, belief, and wellness, approaching from a view point that seeks to explore and experiment different ideas in the creative scene and sink it into their brand in an unpretentious manner.
The brand got their first big break after bumping into UNION Los Angeles owner Chris Gibbs and after hearing the concept, Advisory Board Crystals subsequently got its pieces stocked at the store. The brand has worked with many retailers, Barneys, Collette, and Slam Jam are good examples of prolific importers that took a liking to Abc.'s style and aesthetic. The duo has also worked with the likes of, Wikipedia on a collaboration to support and continue the existence of the website; Nike on an Air Force 1 re-design; Artists including Ai Weiwei and Olafur Eliasson; and many others.
Art and the creative has always been intertwined with the DNA of JUICE, now introducing the arrival of Advisory Board Crystals' "123." collection which includes a variety of ready-to-wear basics, including accessories, t-shirts, sweatshirts, shorts and pants. Notable pieces include, the Studio Work Pants in "Black" made from a premium weight, brushed cotton, crafted with the brand's unique adjustable magnetic belt closure and adjustable waistband, and finalised with an embroidered 'Abc.' logo; the Pocket T-Shirt which comes in 6 different colorway basics of "Black", "White", "Grey", "Beige", "Navy", and "Green", featuring a back pull tab on the neck of the t-shirt and a heavy-weight cut silhouette.
Available now at JUICE Causeway Bay and online at JUICESTORE.COM!