CLOT puts its brand codes in perspectives with SS22 lenticular knits
Once considered a stone from realms above for its translucent beauty and enduring quality, jade has been a symbol of longevity and protection in China for five millennia. For the Spring Summer 2022 season, CLOT has translated the five-thousand-year-old Chinese jade culture into its latest collection, JADED, offering a modern-day interpretation of this mystical gem.
Bridging the old and the new, the East and the West, CLOT's SS22 collection puts the brand's Chinese roots and style codes into perspectives, literally, with the introduction of a knitwear series featuring a lenticular design. The Dragon and Tiger Crewneck, for example, switches from motifs of the Chinese mythological creature to the Zodiac animal of the year when viewed from different angles, while the CLOT brand name appears in Chinese or English at the back.
The Bandana Silk Pattern Knit Hoodie, meanwhile, showcases CLOT's signature Silk Royale pattern at one angle, and the brand's own take of the bandana paisley print, replaced with Chinese-inspired Yin-Yang motifs, at the other.
Last but not least is the Waves Crewneck, covered in Chinese celestial cloud-like waves that keep in line with the jade-inspired theme, with the CLOT logo appearing here and there when in motion.
All three lenticular knits from the CLOT SS22 "JADED" collection shall arrive at JUICE store locations worldwide and JUICESTORE.COM from 24 February 2022. Discover and explore the story behind this sacred gem, reimagined into a collection filled with style and historic wonder.