In 2013, London designer Geo Owens joined Kanye West's creative agency DONDA, working on an extensive portfolio of projects ranging from album covers 2 Chainz to tour design. Owens is now focusing on his merchandise project - GEO, his namesake label that incorporates geography, existentialism and more.

Employing his talent for expressing his ideas through graphic design, Owen's collection takes inspiration from elements of human nature and the world. This Fall/Winter 2019, Owen applies his unique concept to ready-to-wear silhouettes, featuring T-shirts, jackets, hoodies, long-sleeved tees, pants and accessories.

Discover your favorites from the Fall/Winter 2019 collection by checking out our campaign images below - the release is now available at JUICE K11 Musea and our online store!