Pleasures looks back to The Grateful Dead, an American rock band formed in 1965 in Palo Alto, California. Mixing musical styles of rock, experimental, folk, bluegrass, psychedelia, country, reggae, and instrumental; the Dead have transcended all musical boundaries as cultural icons. Their unique graphic language is globally recognised and respected by millions. PLEASURES has worked with the Grateful Dead to create a unique clothing capsule collection consisting of custom made hoodies and sweatpants, coaches jackets, t-shirts, and headwear.