The line between outdoor apparel and fashion is increasingly blurred as consumers turn to more functional options for style and durability. Japanese imprint, White Mountaineering is bound by the mission to unite the functional needs of the outside world and the aesthetic standards of fashion by consistently using technical fabrics with modern silhouettes.

This Spring/Summer 2020, the brand turns to statement prints to elevate their designs, adding new dimensions to the usual rainy weather gear. The brand introduces intricate paisley, camo and vibrant tropical prints to a range of t-shirts, outerwear, pants, headwear and accessories.

Scroll down to see more Spring/Summer 2020 additions from White Mountaineering - now available at JUICE Causeway bay and online!