ALL GONE: The History Book on Street Culture

ALL GONE: The History Book on Street Culture

All Gone is an annual tome that anyone who’s interested in street culture has come across. With a bold, immediately-recognisable cover, the book has been covering all of the most important campaigns and drops in street culture since its first edition in 2006. From seminal products such as 2015’s Kermit the Frog x Supreme collaboration to the Air YEEZY 2 “Red October,” each year brings a retrospective of everything in streetwear that everyone wanted to get their hands on.

Published by Michael Dupouy (probably better known as La MJC) each edition features the best of the best. The Frenchman founded La MJC as a communications agency in 2001, before feeling the need to create a comprehensive book documenting the most innovative, appealing and sought-after street culture projects of the year. Intended to be a collectable, the books are considered street culture bibles. Now, Dupouy is a creative design authority and one of the best known figures in streetwear.

Looking through the archives, the first edition of All Gone in 2006 included items such as the A Bathing Ape Tiger hoodie to the Jeff Koons x Supreme collaboration. Each page is flipping through the history books of streetwear, seeing brands that have become more popular over time or other names that have fallen out - but each of these items have been immortalised forever.

2017’s edition pays homage to ‘90s hip-hop, and features a cover referencing NYC-based contemporary artist Luis Gispert, drawn by French illustrator Yoann Houlbert. It highlights items we’ll all remember (and probably couldn’t get our hands on) - from the KAWS x Air Jordan 4 to the CLOT x Nike Vapormax.

Make sure you get your hands on the book (it’s already sold out online) at JUICE starting March 29. Pre-orders are available from March 22 at Don't miss it! 

Words / Helena Yeung