To honor the unique atmosphere and rich cultural heritage of Hong Kong's Cha Chaan Teng, CLOT announces the launch of the "CLOT CAFE" (凝結冰室)pop-up space from October 12 to 31, 2024, at the renowned Cantonese restaurant Tong Fat Tou Cafe (Xintiandi location) in Shanghai. This event demonstrates CLOT's respect for multiculturalism and its pursuit of innovation, offering a fashion experience that transcends time and geography.

Cha Chaan Teng embodies the fusion of Hong Kong's multiculturalism, social equality, and community cohesion. This highly creative and flexible culinary symbol aligns perfectly with the core values of the CLOT brand. Upholding the principle of East-West fusion, the CLOT 凝結冰室 pop-up space will multidimensionally present classic elements of Cha Chaan Teng along with modern creativity, creating an interactive experience filled with nostalgia and fashion trends, allowing people to savor delicious food while experiencing cultural collisions and integrations.

The CLOT 凝結冰室 pop-up space features classic retro white and green mosaic tiles alongside CLOT's iconic Silk Royale pattern, integrating neon sign elements rich with local Hong Kong flavor. This clever combination of traditional and contemporary elements showcases the unique charm and nostalgic atmosphere of Hong Kong's Cha Chaan Teng. The pop-up will feature a limited-time menu with five special sets, including some of the most popular dishes such as Satay Beef Noodles, Stir-fried Rice Noodles, French Toast, Pineapple Bun, Baked Tomato Pork Chop Rice complemented with a cup of richly flavored iced or hot milk tea - presented in "CLOT CAFE" limited-edition tableware. With these thoughtfully designed details, CLOT aims to convey its understanding and interpretation of the cultural heritage and innovation of Cha Chaan Teng, providing customers with a unique sensory experience and profound cultural resonance. 

Additionally, the CLOT 凝結冰室 pop-up space will host a limited-time store from October 12 to 21, offering a range of exclusive merchandise that includes tees, shirts, caps, tote bags, cushions, small accessories, and Shanghai-exclusive tableware comprising of mug sets, plates, and bowls. All designs will draw inspiration from classic Cha Chaan Teng elements, evoking endless memories of culinary delights. The "CLOT CAFE" exclusive merchandise will also be available at select JUICE channels. 

To celebrate the opening of the CLOT 凝結冰室 pop-up space, adidas Originals and Edison Chen are collaborating once again to launch the new "TAN" version of the CLOT Superstar by Edison Chen as a Greater China exclusive. The latest collaborative sneaker features smooth cream-colored leather, symbolizing the delicate texture of milk tea. The heel and outsole showcase varying shades of beige, creating a rich sense of layering that resembles the beautifully blended tea and milk of a milk tea drink. In addition to its unique flavor, the craftsmanship of Hong Kong-style milk tea has been passed down through generations, requiring the use of a white cloth bag to strain the tea. After repeated use through brewing, baking, and 'slapping' tea steps, the bag becomes stained, turning from yellow to brown. The connection of brown leather trim at the junction of the shoe's upper and midsole pays tribute to this traditional craft. 

A special fashion presentation will take place on October 11, where attendees can preview the CLOT 凝結冰室 pop-up space. This event will showcase the new "TAN" CLOT Superstar by Edison Chen Greater China exclusive, the CLOT x adidas Originals new collaborative collection, and the CLOT Spring/Summer 2025 collection, illustrating a spectacular convergence of retro nostalgia and modern trends—a fashion feast that transcends time.

The Greater China exclusive "TAN" CLOT Superstar by Edison Chen will be available for priority pre-launch on October 12, 2024 through select JUICE channels, the JUICE ONLINE WeChat mini-program, and JUICESTORE.COM. Meanwhile, JUICE Shanghai will also echo the “CLOT CAFE”, where the offline store will be transformed into a Hong Kong Cha Chaan Teng pop-up space with a special release event. Customers who purchase the “TAN” CLOT Superstar by Edison Chen and the “CLOT CAFE” exclusive merchandise will have a chance to meet and greet with a special guest. 

To stay updated on the "CLOT CAFE" pop-up space and the Greater China-exclusive "TAN" CLOT Superstar by Edison Chen, please follow CLOT and JUICE on their social media platforms.

CLOT 凝結冰室 POP-UP SPACE INFORMATION

“凝結冰室” POP-UP SPACE DATE: OCTOBER 12-31, 2024

ADDRESS: TONG FAT TOU RESTAURANT (XINTIANDI BRANCH)  - BUILDING D, SOHO FUXING PLAZA, NO. 388 MADANG ROAD, SHANGHAI

TRADING HOURS: 10:30 - 22:00 DAILY