JUICE celebrates the legacy of Nike’s iconic Dunk silhouette, partnering with Nike to launch the highly-anticipated “Michigan” Dunk High SP in Hong Kong. On September 19, JUICE Hong Kong pre-launched the classic Nike Dunk High SP "Michigan" as part of their latest #TRUETOYOURCREW campaign. 

Paying homage to the legendary Dunk campaign #TRUETOYOURSCHOOL in 1985, JUICE launched a campaign inspired by old yearbooks that celebrated loyal customers, friends and family as part of JUICE Class of 2020 - a reference to the Dunk’s representation of school spirit. 

Fans of JUICE were able to participate in our digital activations like an Instagram giveaway and online raffle to get their very own Nike Dunk High SP "Michigan". 

Scroll down to check out our recap video and photos from the launch!