With rowdy and provocative aesthetics, 99%IS has been pushing boundaries with each and every collection. While it took the world some time to catch on, we now see celebrities and fashion enthusiasts alike embracing the designer's unapologetically bold creations.

Kanghyuk repurposes deployed airbags for modern contemporary pieces - now available at JUICESTORE!

Don't miss your chance to get a hold of your favorite brands at our END OF SEASON SALE!

KANGHYUK came under the international spotlight last year after being named one of the nominees for the prestigious LVMH Prize, but the South Korean brand helmed by Kanghyuk Choi and Sanglak Shon has been on the radar of industry insiders before that.

In the spirit of the brand's SS20 collection launch at JUICE Hong Kong, we look at some of our favorite celebrities rocking the designer's signature Gobchang Pants.

CLOT links up with purveyor of American throwback sporting apparel brand Mitchell & Ness on exclusive release!

The approach that Ryan O'Connor has taken to build RipnDip is organic and, more importantly, fun. In an industry where creators and consumers can both be too serious or competitive, they serve as a reminder of the attitude that made streetwear what it is today, and why it brought so many together.

For Nico Guardalabene, Bam Barcena, and Ryan Barcena, they found their edge through skate and basketball. No one has ever so eloquently encapsulated both concepts the way ROKIT did - with highly minimalistic and stylized designs. 

Like many brands today, Ignored Prayers was very much forged from the flames of the internet, the only difference is that it came from a time before social media took off.

PLEASURE's latest collaboration adds another legendary name to the brand's trophy room - limited-edition products celebrating the 40th anniversary of the Joy Division's debut album, Unknown Pleasures.

n this climate, it’s a rare sight to see a brand that pays homage to the grit and grind that birthed skateboarding culture, but for Scott Nelson and The Duct Tape Years, there’s simply no other way.

BABYLON LA and Psychworld, while vastly different in terms of aesthetics, can find common ground when it comes to that, and the attitude to find success on their own terms. Shop the full collection now at JUICE.