CHOW TAI FOOK × CLOT: BREAKING BOUNDARIES AND REDEFINING THE GEN Z JEW

CHOW TAI FOOK × CLOT: BREAKING BOUNDARIES AND REDEFINING THE GEN Z JEWELLERY TREND

Clot/ May 26, 2025

CLOT announces a collaboration with China’s leading jewelry brand Chow Tai Fook, innovatively launch a jewelry collection, Chow Tai Fook × CLOT Break Collection, themed "Break" to create a jewelry collection that merges the essence of Chinese culture with contemporary aesthetic trends. This disruptive design breaks the boundaries between traditional jewelry and fashion, redefining individual expression for Gen Z.

Breaking Walls, Defying Conventions

Chow Tai Fook × CLOT Break Collection draws creative inspiration from archaeology—breaking through layers of earth and rock to uncover the past. This process symbolizes the act of breaking traditional barriers to reveal hidden histories and forgotten knowledge.

Rooted in nearly a century of masterful craftsmanship, Chow Tai Fook has set an unparalleled benchmark in the jewelry industry, while CLOT, with its innate grasp of contemporary trends, reinvents Eastern aesthetics through street culture. In this collaboration, the two brands strike a harmonious balance between "heritage" and "innovation," breathing new life into forgotten ancient techniques and materials to create a jewelry collection that carries profound historical significance while appealing to contemporary tastes.

Breaking Old, Building Bold

The Chow Tai Fook × CLOT Break Collection upholds Chow Tai Fook’s relentless pursuit of traditional jewelry craftsmanship—from intricate engraving and meticulous inlay to artful beadwork—while amplified by CLOT's creative vision. The series injects a bold streetwear edge and striking visual dynamism into every piece by infusing heritage motifs, China-chic aesthetics, and contemporary reinterpretations.

The designer skillfully blends opposing elements, seeking balance amidst conflict and forging harmony out of contradiction, presenting fashionable pieces that embody both classic heritage and modern allure, and thereby sharing the beauty of Chinese culture with the world through stylized creations.

The pieces incorporate CLOT's logo and ancient Chinese coin elements to convey the cultural heritage of both brands, employing special metal treatment to create an innovative spirit of "breaking the old and establishing the new." Every detail has been meticulously crafted, aiming to present the depth of culture and the beauty of fashion.

The Collection features clever combinations of beads made from various materials such as Fei Cui, pure gold, 18K gold, and chalcedony, creating multiple accessories in different color styles. Whether worn in layers to express a hip-hop attitude or paired simply to accentuate everyday outfits, these pieces can be effortlessly styled, truly achieving versatile and unrestricted trend expressions.

Breaking Horizons, Unleashing Infinite

"Break" represents a subversion of tradition, a renewal of identity, and a bold definition of the future. This collaboration between Chow Tai Fook and CLOT has not only achieved self-breakthrough and transcendence, but also allowed the younger generation to witness Chow Tai Fook's open-minded approach in embracing the infinite possibilities of fashion, establishing an emotional resonance with contemporary youth.

The Chow Tai Fook × CLOT collection not only continues CLOT’s longstanding exploration of Chinese culture and contemporary expression but also reaffirms the brand's creative spirit of breaking boundaries and connecting tradition with trends, reshaping the younger generation's understanding of cultural heritage.

The new collaborative series will launch on May 30 in designated JUICE sales channels and selected Chow Tai Fook locations in Mainland China, with availability in Hong Kong and Taiwan later in June. For more information about the new collaborative products, please follow @CLOT and @JUICESTORE on their social media platforms.

Price Information
The Chow Tai Fook × CLOT collection ranges from
HKD 6,500 - 118,000 / RMB 6,180 - 108,800 / NTD 30,500 - 554,000

Sales Channels
JUICE Causeway Bay / JUICE K11 ARTMALL / JUICE K11 MUSEA / JUICE Shanghai / JUICE Guangzhou
JUICE Shenzhen / JUICE Taipei