FIRST LOOK: Fear of God "Seventh Collection" SS21

FIRST LOOK: Fear of God "Seventh Collection" SS21

Introducing the most recent collection coming out of Fear of God's arsenal, dubbed the "SEVENTH COLLECTION" it depicts a story line referencing history, elegance and reality. The collection challenges the notion of fashion today through its redesign and vision of formal wear through the eyes of modern functionality, as well as providing minimalist FoG upgrades to timeless ready-to-wear classics.

The 'Tailoring' collection transforms seasonal formalwear and updates them with FG's signature honouring touch. All pieces in the sub-collection have been handmade in Italy, bespoke with a mixture of definitive luxury and high-end materials sourced from only the most respected mills in Italy and England. This selection emanates luxury feel adapted with FoG sensibilities, easily blended into any outfit in your wardrobe to give a sense of refinement.

Denim has been a pillar of the Fear of God brand since the beginning, the brand's 'Made in USA Denim' collection pays tribute to its American heritage and roots. The light-wash coloring and distresses created a worn-in style, paying homage and representing the American dream as well as American denim. The material is a Japanese selvedge denim, and is given a strict treatment of different washes and treatments to create a vintage grain.

A major inspiration for this collection was influenced by founder Jerry Lorenzo's personal attachment to America's favorite pastime, baseball. The designs, in celebration of their centennial anniversary, were influenced by the uniforms of the revolutionary Negro League - featuring redesigned old-military style font and reinvigorated sweatshirts, henleys, and t-shirts.

Take a look at their lookbook below for a visual take on the different high-end aeshetics and looks from Fear of God Spring Summer 2021 'Seventh Collection'!

Available now at JUICE Causeway Bay and online at JUICESTORE.COM!