A Father & Son Tale with Polo by Ralph Lauren
On January 27, CLOT and legendary American heritage brand Polo Ralph Lauren are scheduled to launch an exclusive limited-edition capsule collection 'Polo by Ralph Lauren, The CLOT collection'. The noteworthy release draws from CLOT Founder and Creative Director, Edison Chen's Chinese heritage and Ralph Lauren's American roots, bringing forth a perfect amalgamation of heritage and modern-day elegance.
There's an element of excitement when it comes to this particular collection - the collaboration itself is not only significant to CLOT but deeply personal to Edison. Having grown up with values that mirror those of Ralph Lauren, Edison's bond with the American label was renewed when he and his family were featured recently in Ralph Lauren's 'Family Is Who You Love' campaign. Showcasing the Chen family at ease in their natural element, the campaign was a culmination of Edison's relationship with Ralph Lauren that began from when he was a young kid. "I have been wearing Polo since I was about 10 years old," he fondly recalls. "My father and I used to go to the store in Landmark, Central...In some ways, I was introduced to fashion when my father bought me my first piece from Polo.". In Polo, Edison saw the same values that his father had taught him growing up — those of family and authentic living - and the ability to finally work with the iconic brand was a dream come true.
With this unique opportunity, Edison celebrates a significant memory with his father by featuring him as the face of this latest photoshoot. Championing the values of family, love and togetherness, Edward Chen is styled in pieces from the Polo by Ralph Lauren, The CLOT Collection, bringing this tale of father and son full circle.
Polo by Ralph Lauren, The CLOT collection will be available at JUICE locations on January 27 and worldwide on JUICESTORE.com