Recap: CLOT x Converse "HELLO MY NAME IS" Customisation Event
Last week, CLOT held a shoe customisation event on the day of the CLOT x Converse Chuck 70 launch at JUICE Causeway Bay, JUICE Chengdu IFS and JUICE SHANGHAI. The collaboration’s theme celebrates the art of customization and the newly launched shoes. The iconic “HELLO MY NAME IS” sticker that is visible on the shoe box, event fixtures and the reflective space points to individuality and self-expression - one of Converse's key brand values, encouraging visitors to "EXPRESS YOURSELF" as they immersed themselves in the event.
As guests entered the store, they were met with a mirrored room with CLOT and Converse's exclusive Converse Chuck 70 Hi “White” and Ox “Paloma” sneakers displayed on the wall. A customisation table was set up with an array of decorative accessories. The official release featured CLOT’s iconic Silk Royale print mixed with classic Converse traditions designed in grey suede and white canvas colorway. Those who purchased a pair on the day were able to reimagine the Converse Chuck 70 Hi “White” and Ox “Paloma” silhouettes with the CLOT and JUICE team on-site, picking from a variety customisation options like spray dyeing, drawing and unique embellishments like fabrics fringes, studs, laces and CLOT x Converse lace buckles. Visitors at JUICE Causeway Bay were able to munch on delicious bites from the newest pizza joint in town, Carbs and listen to tunes from DJ Tedman Lee.
Scroll down to check out our recap on our event in JUICE Causeway Bay, JUICE Chengdu IFS and JUICE Shanghai!
JUICE CHENGDU IFS