Seeing Sounds, From Music to Fashion: Some Ware

Seeing Sounds, From Music to Fashion: Some Ware

In an age where creatives often wear multiple hats, it has almost become the norm for projects and brands to transcend beyond a single facet. Brendan Fowler and Cali Thornhill-Dewitt's Some Ware imprint is the perfect example - a nightlife collective and record label that expanded into a fashion endeavor, the duo injected their experiences in the music scene and manifested into graphic-heavy apparel.

The duo has worked with the epitome of multi-disciplinary artists, including Kanye West's iconic "I Feel Like Pablo" merch and Virgil Abloh's Off White, before coming together. The brand embraces the same spirit, and their debut at Paris Fashion Week in 2017 led to other high-profile collaborations across fashion and music.

From Tremaine Emory's No Vacancy Inn and Venus X's GHE20G0TH1K to exclusive bespoke tees for our very own JUICE Los Angeles store opening, Some Ware is making its mark underground and in the mainstream.

Browse the curated selection of pieces from their latest Spring/Summer collection at JUICE Causeway Bay and online.

Photos by: JUICE, Hypebeast, Highsnobiety