Emo rap inspired fashion!

With rowdy and provocative aesthetics, 99%IS has been pushing boundaries with each and every collection. While it took the world some time to catch on, we now see celebrities and fashion enthusiasts alike embracing the designer's unapologetically bold creations.

In the spirit of the brand's SS20 collection launch at JUICE Hong Kong, we look at some of our favorite celebrities rocking the designer's signature Gobchang Pants.