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07.November.2020
The Rise of the Emo-Rap Aesthetic in Asia
Hip-hop's association with fashion back in the ‘90s can be described as eccentric or in-your-face, always consisting of baggy oversized tees, pants, chains, sneakers and even timbs. As time progressed genres mixed and merged, style and taste became more open-minded. This meant that more rappers wore whatever they wanted without fear of judgement, and one of the styles/genres that emerged...
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14.February.2020
An Alternative Manifestation of Punk: 99%IS Spring/Summer SS20
The name Park Jong-woo might not ring a bell, but the designer's pseudonym Bajowoo and his brand 99%IS will. Hailing from a country that produced numerous once-in-a-generation talents and icons from pop sensation G-Dragon to this year's Academy Award-winning director Bong Joon-ho, 99%IS is still arguably one of the biggest names to emerge from South Korea in recent years, and...
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12.February.2020
Chasing the 99%IS Cohort
Founded in 2008, Bajowoo's riotous brand 99%IS is known for its unruly designs seemingly birthed from amalgamating apocalyptic and dystopian styling with the nostalgic origins of punk. If you are familiar with Bajowoo and his wild appearance, the aesthetics of 99%IS makes perfect sense, and they are everything but vanilla. Despite that, both the designer and the brand have continued...
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