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27.July.2021
Recap: JUICE Los Angeles Grand Opening!
The 17th of July 2021 saw the success of the official grand opening of international creative sanctuary - JUICE, in its new Los Angeles location. Featuring a ribbon-cutting ceremony hosted by Founder and multi-hyphenate creative, Edison Chen, and the JUICE LA team. The event spotlighted, in classic JUICE fashion, traditional Chinese lion dancing; in order to bring good fortune and...
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01.April.2021
FIRST LOOK: VINTAGE T-SHIRTS AND A TRAVIS SCOTT ENDORSEMENT - PHATS BUDDHA SPOT
Endorsed by one of the most legendary trap artists of the century, Travis Scott wore one of their pieces during a collaborative campaign unboxing the PS5. Fans of Travis were quick to hop onto the Phats band wagon after being co-signed by their idol and ever since then, Phats Buddha Spot has become one of the most sought after vintage...
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21.January.2020
Prayers Answered - The Return of Ignored Prayers
Like many brands today, Ignored Prayers was very much forged from the flames of the internet, the only difference is that it came from a time before social media took off. What began as a passion project for HUF creative alumni Scott Tepper to share content and ideas with close friends eventually became a full-fledged brand in 2016 after serving...
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06.December.2019
Why Be Polite When You Can Be Rhude?
Hailed as one of the best brands coming out of Los Angeles and loved by a roster of A-list celebrities, Rhude took another step forward earlier this year with their Paris Fashion Week debut. Founder Rhuigi Villseñor has planted himself firmly at the top of fashion's pyramid in a short few years, and he's not going anywhere. Still, this story...
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