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Go to the shopHood By Air is a fashion brand that played on a collision of many different styles from clubbing, hip-hop to artsy style, it is fronted by NY-based Fashion Designer Shayne Oliver, who put his brand on hold in 2017 to work with prolific fashion label Helmut Lang. Hinting a return in 2019, the brand came back better than ever with...
CONTINUE READINGNow that we’ve reached the beginning of a new and hopeful year, more and more brand’s have been leading more towards leisure wear as people have been forced to stay indoors amidst the pandemic. One of the brands leading this charge towards athleisure wear is Fear of God ESSENTIALS made up of various different styles that have been designed to...
CONTINUE READINGDrake is one of the biggest names in the rap-game, known in Canada for playing a wheelchair-bound Jimmy Brooks on ‘Degrassi: the Next Generation,’ and creating bangers such as “God’s Plan”, “One Dance” and “Hotline Bling”. Dubbed “NOCTA” this collaboration is put together by rapper Drake and sportswear brand Nike, using a more street-sportswear oriented approach, the capsule seemingly is...
CONTINUE READINGChicago-based designer and creative Joe Freshgoods announced his fashionable collaborative collection with Converse in a variety of attire. Inspired by 1970s Chicago, indenting to be a history lesson to what once was. A short film was created for this collab named “A Shirt To Sleep In” Chicago, Illinois (1976). The style and direction of the film really encapsulated the vibe...
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