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02.June.2020
White Mountaineering Spring/Summer 2020 Presents New Urban Camouflage
The line between outdoor apparel and fashion is increasingly blurred as consumers turn to more functional options for style and durability. Japanese imprint, White Mountaineering is bound by the mission to unite the functional needs of the outside world and the aesthetic standards of fashion by consistently using technical fabrics with modern silhouettes. This Spring/Summer 2020, the brand turns to statement prints...
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11.December.2019
Climbing to the Top - White Mountaineering
Athleisure has expanded its role within the world of fashion throughout the years, and now more than ever, we see outdoorsy tech-wear appear in collections and on runways for streetwear and luxury brands alike.For White Mountaineering's founder Yosuke Aizawa, the passion for the great outdoors and design perfection came much earlier on, and in ways, hand-in-hand. From snowboarding in the...
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