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Kevin Lyons, Streetwear’s Favourite Artist
14.March.2018

Kevin Lyons, Streetwear’s Favourite Artist

Kevin Lyons is an artist living and working in Brooklyn, NY. He is well known for his colorful, often hyper-energetic signature Monster characters. These characters have adorned everything from t-shirts to sneakers, walls to skateboards, cars and even candy. The Monsters were patiently developed within the pages of his many sketchbooks alongside his design-focused career in streetwear that spans nearly...

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The New adidas Originals Deerupt
14.March.2018

The New adidas Originals Deerupt

adidas Originals is about to launch its new Deerupt shoe collection, featuring adidas' classic design with a fresh look taking inspiration from the grid. The collection consists of simple and unconventional elements to amplify its unique qualities.  Inspired by urban planning, architecture, and natural environments, Deerupt meshes the entire design core. Looking around, everything is built on a grid system....

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Pharrell x adidas Originals Holi Festival
14.March.2018

Pharrell x adidas Originals Holi Festival "Powder Dye" Pack

A major theme within Pharrell's latest collection with adidas Originals is the "Powder Dye" aesthetic inspired by the Holi Festival. The collection is a tribute to the traditional festival where people paint their bodies by throwing vibrant coloured powders in the air, making each iteration unique. The black colour way comes with a powder dyed inner collar while the adidas NMD...

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JUICE x adidas Originals Consortium Gazelle
13.March.2018

JUICE x adidas Originals Consortium Gazelle

Adidas Originals teams up with the multinational street wear boutique JUICE this month, bringing their unique interpretation of the iconic adidas Gazelle. The legendary Gazelle gets an upgrade with an all-new material developed specifically for this JUICE Consortium shoe. This new woven like upper material is flexible and adaptive as the much loved adidas Primeknit but with greater support for...

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